CIA Business AS (9609)Topic Question

1.1 Enterprise

1.1.1 The nature of business activity

1.1.2 The role of the entrepreneur

1.1.3 Social enterprise

1.2 Business structure

1.2.1 Economic sectors

1.2.2 Legal structures

1.3 Size of business

1.3.1 Measurements of business size

1.3.2 Significance of small businesses

1.3.3 Internal growth

1.4 Business objectives

1.4.1 Business objectives in the private sector and public secto

1.4.2 Objectives and business decisions

2.2 Motivation

2.2.1 Motivation as a tool of management and leadership

2.2.2 Human needs

2.2.3 Motivation theories

2.2.4 Motivation methods in practice: financial motivators, non financial motivators

2.3 Human resource management (HRM)

2.3.1 Purpose and roles of HRM

2.3.2 Recruitment and selection

2.3.3 Job descriptions, person specifications, job advertisements

2.3.4 Employment contracts

2.3.5 Redundancy and dismissal

2.3.6 Staff morale and welfare

2.3.7 Staff training

3.1 What is marketing?

3.1.1 Role of marketing and its relationship with other business activities

3.1.2 Supply and demand

3.1.3 Features of markets: location, size, share, competitors, growth

3.1.4 Industrial and consumer markets

3.1.5 Niche versus mass marketing

3.1.6 Market segmentation

3.2 Market research

3.2.1 Primary and secondary research

3.2.2 Methods of information gathering

3.2.3 Sampling methods

3.2.4 Market research results

3.2.5 Cost effectiveness

3.3 The marketing mix

3.3.1 The elements of the marketing mix (the 4Ps)

3.3.2 The role of the customer (the 4Cs)

3.3.3 Product

3.3.4 Product Life Cycle

3.3.5 Types of pricing strategies

3.3.6 Price elasticity of demand

3.3.7 Promotion methods

3.3.8 Channels of distribution

3.3.9 Using the Internet for the 4Ps/4Cs

3.3.10 Consistency in the marketing mix

4.1 The nature of operations

4.1.1 Inputs, outputs and the transformation process

4.1.2 Effectiveness, efficiency and productivity

4.1.3 Value added

4.1.4 Capital versus labour intensity

4.2 Operations planning

4.2.1 Operations decisions

4.2.2 Flexibility and innovation

4.2.3 Operations methods: job, batch, flow, mass customisation

4.2.4 Location

4.2.5 Scale of operation

4.3 Inventory management

4.3.1 Purpose, costs and benefits of inventory

4.3.2 Managing inventory

5.1 The need for business finance

5.1.1 Start up capital, capital for expansion

5.1.2 Working capital

5.2 Sources of finance

5.2.1 Legal structure and sources of finance

5.2.2 Short term finance and long term finance

5.2.3 Internal sources

5.2.4 External sources

5.2.5 Factors influencing the sources of finance

5.2.6 Selecting the source of finance

5.3 Costs

5.3.1 Cost information

5.3.2 Uses of cost information

5.3.3 Break-even analysis

5.4 Accounting fundamentals

5.4.1 Income statement

5.4.2 Statement of financial position

5.4.3 Liquidity ratios

5.4.4 Profitability ratios

5.4.5 Practical use of ratio analysis

5.4.6 Main users of accounts

5.4.7 Limitations of published accounts

5.5 Forecasting and managing cash flows

5.5.1 Purposes of cash flow forecasts

5.5.2 Cash flow forecasts in practice

5.5.3 Methods of improving cash flow